There's a good reason many retailers set up small objects for purchase, like multi-tools and Assorted Keychains, at a cash wrap counter; it's a great way to boost sales. However, it's important to create a well-designed POS counter. Otherwise, you may find these small items are not selling well.
The below tips will help you properly set up and optimize a cash wrap for a better outcome.
Why Add a Cash Wrap to Your Store
Cash wraps are a great way to increase sales before customers leave the store. This section can include shelves that customers walk through right before reaching the checkout counter, displays, and items on the checkout counter itself.
While waiting to be rung up, these items may catch a customer's eye. While they typically have a low price point, the extra profit produced from customers purchasing these products adds up quickly. Additionally, if placed correctly, you may even have customers who didn't find what they were looking for in the shop stop to buy an item or two.
Products to Add
When selecting products for a cash wrap, keeping a few things in mind is essential. The products should be at a lower price point, as it makes them more enticing and requires less decision-making effort. They should also have a high margin and exciting packaging.
Small items are a great option for a cash wrap. These can include, but are not limited to:
- Keychains, like this Donald Trump Keychain
- Multi-tools Keychain Multi-tool
- Seasonal products
- All Keychains
How to Design a Cash Wrap
Continue reading for helpful tips on designing an ideal cash wrap to encourage your customers to purchase additional items.
Analyze the Available Space
Too many items packed into an area can overwhelm a section, which is a turn-off for many customers. It's best to begin designing your cash wrap by measuring the available space so you can plan appropriately.
When measuring the space, consider how customers will travel to the checkout counter. Many customers turn to the right when they first enter a store. So, placing the cash wrap area at the front and toward the left will encourage customers to take a longer route through the shop. A longer route means more likelihood that the customers will purchase more products.
Make a Plan For Your Impulse Buys
Strategizing before investing in impulse buys is important to ensure you are not stocking unwanted items. Consider what your customers usually ask about (or will ask about) when designing this area.
For example, many customers walk into a store looking for phone accessories like car mounts, chargers, and car adaptors. Keeping these useful items at the checkout counter will help with sales. If you make highly requested items available at the front of the store, customers will be more likely to purchase them. Again, make sure these products are not too pricey as it can make customers second guess whether or not they need the product.