Considering adding point-of-purchase products to your inventory, but aren’t sure what that entails? This guide provides information to answer the question, “What are point-of-purchase products?” and offers examples to get you started with items to sell in your store. These impulse products will help boost your profits along the way, making it beneficial to learn everything possible about these items.
What are impulse products?
Impulse products are smaller items that you keep nearby the cash registers, in the checkout lane, or other in high-traffic areas. They range from candy to small clothing items (such as socks), toys, cords, and more. You're encouraging customers to purchase these smaller items by placing impulse products in these areas. While they don't typically have a high cost, many purchases of these items will add up daily and weekly.
However, depending on your niche and store offerings, you can include smaller, high-ticket items nearby the register. By placing these items in convenient locations, customers are more likely to purchase them on their way out of the door. These items are goods that customers have not planned on buying before entering the store. They make a snap decision to purchase impulse items due to their convenience and cost.
What is the importance of impulse items?
The primary reason for offering impulse goods is to boost a business's revenue. These items are specifically chosen to trigger customers' impulses, encouraging them to include an extra product or two in their purchase. Often, these items are considered a good deal, which helps provide want for the item. As mentioned, these smaller products can add up quickly, especially if every few customers purchase an extra item or two.
Why you Should Add Point-of-Purchase Products to Your Store
Providing options for impulse buys increases revenue. Higher revenue benefits businesses, as you can add more inventory options to your store. Additionally, higher revenue is the primary goal of most stores. You can produce higher sales numbers for your business by adding a few point-of-purchase products. Thus, including impulse products will create a more successful environment for your shop.
Impulse Product Ideas
Impulse products can be a large variety of items, which can be related to your niche or unrelated. If you’re looking for some impulse product ideas, continue reading.
Bluetooth Selfie Stick
A Bluetooth selfie stick is an excellent way to increase impulse items. People love purchasing this item for vacations or social media use. It may not be an item that customers decide to buy beforehand, but it's a trending item that many people will purchase on impulse.
toys are great for stores with kids, as they can help them stay occupied while shopping at the store. Keeping toys for purchase at the front counter is a great way to encourage impulse purchases. You can also markup these check-lane toys for more profitable purchases.
Pom Pom Keychain
Another excellent option for point-of-purchase items is keychains. Many people will buy keychains as they’re typically low in cost, making the customer feel like they’re getting a good deal. Depending on your store offerings, you can select an option that matches your niche. This Cat Pom Pom Keychain is excellent for toy stores or any niche where kids will be part of the clientele (such as a kid’s clothing shop).