When planning out your check lane products, it's essential to include budget-friendly items that don't require a lot of decision-making. Thus, smaller items like multi-knives, Keychains, and more make for an excellent impulse buy at a store.
Increase the likelihood of customers taking home impulse buys in your store by reading the below notes and tips.
Importance of Checkout Lane Products
Many studies have been conducted about checkout line products, with some studies noting that consumers make one or more impulse buys each week. About 5.5 billion dollars of checkout products are sold each year. Because of this, it's essential to have checkout lane items on display at your shop.
The ultimate goal of including checkout lane products in your store is to increase sales and profit. However, having the correct placement of items increases the incentive for customers to purchase these smaller products. For example, many stores place impulse buys at checkout lane counters. As customers wait for their purchase to be rung up, they can look at the items nearby, encouraging them to take one or two home.
Another example of an excellent impulse buy setup is placing shelves with smaller products nearby the register. While customers are waiting in line, they can look at the products nearby. This placement also encourages customers to grab an extra item while waiting.
Why Add Multi Knives to Checkout?
Common items to include at checkout include Bluetooth Key Finders, Disposable Masks, Hand Sanitizers, Dual Adaptors, and other similar items. However, multi-knives can also be a great addition as check lane products. These knives can entice people who aren't usually attracted to standard impulse buys, as they're useful for various people.
Multi-knives are great for traveling, camping, outdoor activities, and daily tasks. Since they have many uses, it’s easier for customers to justify purchasing them while waiting in line. Usually, multi-knives have a lower price point which also helps encourage customers to purchase them.
Who Should Sell Multi Knives?
Multi-knives can be sold in various stores, making them a great investment. Any shops which typically sell bait, camping gear, home improvement items, equipment, or general items (like Target) can include multi-tools as an impulse buy at the checkout counter.
The key to deciding whether or not to include multi-knives in your shop is if they align with your other products. Including products at the checkout lane that feel personalized to your typical shoppers creates a higher chance that customers will walk out with multi-knives. If you sell items like toys, multi-knives will not typically align with the audience and won’t sell as well.
If you have a shop that aligns with multi-knives, adding them to your checkout lane will help boost profit and sales. Don't forget to add them to your online shop as a pop-up ad, which will encourage online shoppers to add them to their cart. As a final tip, always cater popups toward the correct audience for the best outcome. If popup ads are sent to the incorrect customer profile, they will likely get ignored, and no impulse sale will occur.