It’s important to have an array of impulse buys available throughout the store and near the checkout area to increase sales. Cell Phone accessories are a great way to help boost store sales, regardless of whether you offer other cell phone-related products to customers or not. As most of the population owns a cellphone, offering cell phone accessories allows you to reach a broad audience with your impulse purchases.
Below, you’ll find additional reasons to include cell phone accessories as your impulse buy offerings.
Why Choose Cell Phone Accessories?
As mentioned, cell phone accessories help broaden your customer base for impulse buys as many people own a cell phone. While other impulse purchases may be geared toward specific customers, cell phone products, like USB Chargers, are beneficial and attractive to people of all ages and interests.
Additionally, there is a large market for cell phone accessories. Once someone purchases a cellphone, they want to protect their phones and ensure they are always charged and ready to use. So, cell phone chargers, AUX 3.5mm Earbuds, screen protectors, and other similar products are always in demand.
Who Should Stock Cellphone Accessories?
It’s easy to assume that only technology-based businesses should carry cellphone accessories, as they align with the other product offerings. However, as mentioned, cell phones are used by most consumers. So, regardless of which type of shop you own, you can easily add items like an AUX cable to your impulse buying sections without worrying whether it fits your niche.
Certain products which are used by many, like ChapStick, are great options for impulse buys for any industry. If a large number of people use a product, there’s a high likelihood that the product will be successful in your store, especially if it’s at a competitive price.
Benefits of Keeping Cellphone Accessories at Checkout
One of the primary benefits of housing cellphone accessories at checkout is increasing sales. According to CNBC, over half of the purchases made at stores are unplanned. Statista notes that cellphone accessory sales are expected to continue rising, with revenue reaching 66 million by 2025. These numbers indicate that investing in cellphone accessories is a great opportunity to boost sales for your shop.
With the number of cellphone accessory purchases on the rise, you won’t have to worry that you’re investing in products that will be out of trend in a few years. Instead, these products will be popular for many years to come.
As mentioned, cellphone accessories are a profitable option for stores. Many cellphone accessories have a low purchase cost for retailers, like an AUX Cable, so you can expect a high margin from these items. Even with a higher margin, you can still offer these accessories at a competitive rate. This margin rate is especially high when purchasing from a wholesaler.
To summarize, cellphone accessories are low-risk products that you can place at your checkout counter as impulse purchases. With a low purchase cost and a high ROI, you can’t go wrong with cellphone-related products and accessories. As mentioned, you can include various cellphone accessories to reach an even broader audience.
Tip: Observe which cellphone accessories sell best in your shop and consider including more of that item as an impulse purchase. For example, if cellphone chargers are a top-selling item, you can include a display near the checkout counter of Android and iPhone charging cords.