As you're likely aware, impulse checkout counter items are a must for any store due to the boost in profits they offer. However, ensuring you select the correct checkout counter products is one of the primary ways to boost sales of these items. Selecting items that are too pricey or which don’t catch the customers’ eye means less money for the business.
Continue reading for information on retail checkout counter ideas, including examples of checkout counter products to offer.
Top Items to Add to Your Retail Checkout Counter
As mentioned, selecting products with a desirable price point is a top factor when considering what to offer as impulse purchases. Additionally, finding products with attractive, eye-catching packaging is another major factor. You'll also want to space the products appropriately to avoid a cluttered look, which will deter customers from purchasing impulse buys.
Stocking travel-size items is a great option for stores, as they can be general or geared toward your product niche. For example, many shops include small, travel-sized bottles of Hand Sanitizer. This product can work at shops that sell office materials, hardware, toys, etc.
Other travel items positioned at the checkout counter can include mini lotion bottles, toiletries, chargers, kits, and more. Consider adding an array of travel-sized items which are general and geared toward your niche when selecting impulse buys.
You'll typically see a few gift cards at the checkout counter when walking into a store. It's one of the best options to sell as an impulse buy, as there's always a reason to purchase a gift card. Meaning customers can purchase gift cards for many occasions for family and friends.
Consider adding gift cards for other businesses and your shop at the cash register. Though, you can base the decision on your preference for which type of gift card you offer.
Accessories that Match Other Products
If you're unsure of what products to keep at your impulse checkout counter, consider adding items that align with other products in your store. For example, if you own a store that caters to those who enjoy camping, you may want to consider adding a small multi-knife to the checkout area.
Another example is stocking a Mila Pen Fan, which is a great choice if you sell travel-related items, stationary, etc.
Practical items are essential checkout counter products, as they appeal to a broad audience. Regardless of who the customer is, their age, their interests, etc., they can find a use for practical items, so there’s a higher chance that these items will sell well.
Useful items can include anything from a Portable Charger to a USB Car Adaptor, Magnetic Car Phone Mount, and more. Often, these practical items are cellphone related. Though, they don’t have to be. For example, in a grocery store, practical items can include a travel toothbrush or reusable bags.
Begin with this list when considering which items to keep at the impulse checkout counter. Then, think about the items that align with your niche that you can include near the checkout lane. By taking these steps, you can build up your checkout lane impulse buys quickly, efficiently, and with products that will likely sell.